Even the kids animated movie Rio portrays women lying on the beach
with itsy bitsy bikinis and Barbie like proportions. Aside from soccer, internationally Brazilian culture is
often chalked up to Carnaval, beauty pageants, and flawless models. One only has to compare Google Image
searches of “women in Brazil” and “women in the U.S.” The Brazilian search, results in half of the images of women
in bikinis, while results for American women primarily show female athletes. But besides Google Image results and
international perceptions are Brazil and the U.S. all that different?
There is a stereotype (one could call
it a myth or even hope) in the U.S. that Brazilians are the most beautiful
people in the world. Talking about
stereotypes with students I discovered that there are similar ideas about
Americans. Many Brazilians believe
that Americans are the sexiest people; this of course contrasts the competing
stereotype that Americans always eat McDonalds and everyone in the U.S. is majorly
obese. I’d like to take a closer
look at the first theory. Perhaps
this is the whole “the grass is greener on the other side” concept at play. Or perhaps Americans have Hollywood to
thank for formalizing and perpetuating stereotypes. Wealth, drugs, violence, and sex are common (if not exclusive)
themes in American film.
Television is not much better.
Think reality shows, think WB shows in which impeccable 27 year olds
represent high school seniors, think MTV.
These movies, television shows, and music videos are exported all over
the world and are especially popular in Brazil.
Now turning to Brazilian media, which
is not as well known in the U.S. but just as sexual. I was recently watching a Brazilian game show in which 3
high school classes competed to win a trip to Mexico (comparable to a senior
year Spring Break trip). The
students had to complete a number of challenges. The first of which was trivia. Each team representative would answer a question and if
he/she got it correct a model would take off a piece of clothing. The idea was that the model was a
lifeguard and the first team to answer enough questions so that their model
stripped down to just a bikini would move onto the next challenge.
In the late 90’s two television
competitions took Brazil by storm.
These challenges were known as na boqhiña
da garrafa (the
bottle dance) and banheira do Gugu (Gugu’s bathtub). The first of which was exactly what it
sounds like, mostly naked women competed each week to see who could shake their
ass best over a bottle. The
bathtub contest was held on show hosted by Gugu. It involved a man and a woman both in revealing swimsuits in
a Jacuzzi. The man’s objective was
to find the soap that was in the tub, while the woman’s objective was to stop
him. One can only imagine what
that would lead to. Actually you
don’t have to leave it up to your imagination, you can check out some examples
of a bottle dance performance and a bathtub contest on YouTube at http://www.youtube.com/watch?v=kCAWMreasJI
and http://www.youtube.com/watch?v=Wzk9BOkIYiE
respectively.
Let’s be honest, sex sells; it always
has and will. Sure the amount of
skin shown varies
by time, place, and what the media can get away with, but it’s always present. Overall, I think the U.S. and Brazil are
a lot more similar than people would like to believe. Despite the overly sexualized media, Brazilians aren’t the
sex-crazed people that the international community may dream up. And no, universities in the U.S. are
not like American Pie. The only major divergence I’ve noticed in
Brazilian and American thought is that Brazilians are convinced that the
majority of foods in the pyramid are aphrodisiacs. According to Brazilians, everything from birds’ eggs, to
peanuts, certain fruits, and every type of shellfish will pump up your sex
drive.
As for whether Brazilians or Americans are more
beautiful, I guess “a beleza está nos
olhos de quem vê.” The Portuguese equivalent to the proverb “beauty is in the eye of the
beholder.”